ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT - THOMAS W. ZIMMERER, NORMAN M. SCARBOROUG

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look! New Sections on "Building a Business Plan," and "Putting the Business Plan to Work." Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text "and" on the Web site. A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources. Explore Details...

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